"Horizontal marketing" as a modern marketing industry flexible "guerrilla" and rely on a variety of fresh gadgets "shot for a place", which is bound to have already begun to mature and formal Chinese marketing industry lead-free rules, no brand, no accumulation phase. By "horizontal marketing" plan to break out of the original product line of various fresh products, manufacturers can do a certain period of time in a certain extent and make money, but long-term development, the brand image of the accumulation, improvement of product quality are no benefit, this "bike" no longer marketable to change, "wheelchair", "wheelchair" no longer marketable to change "stretcher" and "horizontal marketing" orientation of Chinese enterprises can only increase the "myopia syndrome", leading Chinese companies reduced life expectancy.
Du Internet company Sina, Sohu, Wang Xin, Netease, Li Li, Yahoo China Shen Jianming, TOM Feng Jue, NEW YORK Li Zhigao, IT168 Song Gang, Peoples Daily Gongyu Guo, Xing Ming Tianya, found room Vincent Mo, Interactive high red ants ice, narrow divisions network ZHANG Xiang-ning, plum network Renxiang Hui, where to Fritz Demopoulos, Chinacars Yang Rui, Li Feng, Baidu, Tencent Liu Chaoyang, TOM HE Jing et al. Monitoring of relevant market research and consulting organizations have NetRatings Yu Liang Jian, NetRatings Ma Qi Ji, and DCCI Internet data center, Eric, and other related high-level Analysys. Communication University of China experts and scholars with Ding Junjie, Communication University of China Xia Zhengyu, Beijing Chen Gang, Chinese Academy of Sciences Lvben Fu. Cong Jiang in October 2001 has entered Founder Technology Group Co., Ltd., was the Founder Vice President Northeast Region, Northeast Region General Manager of Founder Technology Founder Technology platform general manager, vice president of Founder Technology sales platform, Founder Technology Platform is currently general manager of sales.