But little analysis, we easily see that "horizontal marketing" itself is not a marketing concept, but the concept of a product category, as "horizontal marketing" does not have any real ideas and techniques of marketing. So-called "horizontal marketing" is in essence is to create "horizontal products." This is not a marketing plan, but the product planning, "horizontal marketing" to drink milk, eat the milk into a dry film, but this "piece of dry milk to eat," how to sell? Other manufacturers also swarmed the production of "piece of dry milk to eat", then how do? "Horizontal marketing" is the essence of the marketing industry has been in the basic trend of the brand, when, suddenly coming to some very strange new products, so consumers may well buy the lively a try, but the novelty had , and these products are no longer marketable, so the "horizontal marketing" flicker out of the products are cheap, fresh gadgets, and no it will not be really high tech you can create a brand of consumer durables.
Advertising agencies have good Lord Zhu Hailong, China Yang Lianzhong Su, Groupe GU U.S. shadow, power transmission Wuxiang Ling, Dentsu Zhang Lingyan, interactive communication CEO Zheng Bin, so yeah Yang Jiong Wei, Saatchi & Saatchi Zhou Peilian, points as the Luo Zhaolin, the new mass international ZHANG hand political, interactive communication Tang Kwong bonehead, Media Contacts Yong, Ogilvy & Mather Wanghong Peng, Liu Yameng miracle of creation, the Shanghai network step Zhupei Min, Bo Saint Yunfeng Ma Xiangqun, Digitas Greater China Wenzhao Ming, Yi Long Su interactive extension, Korth Inquiry in WorldCom, Teng Xu Wei interactive letter, Union Jianjun, Yang Hua OurGame Wang Hailong, with as Xue Chen, Chuan Li Massey Army, Dentsu Wang Nan, DoubleClick Yan Changhua, power transmission Cuiyan Ning, McCain Dujuan Deng people.