If the 20th century, the competition or economies of scale, then the 21st century, information technology has entered the era of competition. Highly information-oriented companies not only save energy and reduce their own consumption, but also adhering to the concept of low-carbon environment, create wealth for the country in disguise. Information is brought to the enterprise efficiency and cost of double leap. A simple cross-regional collaboration, for example, the traditional collaborative approach is by car, plane, ship together to the same place of business. This has caused a serious waste of resources, and efficiency of the serious low. Information, the different regions of the relevant personnel can via video, telephone, E-mail and other means for synchronous collaboration, saving time and increase efficiency and save the cost of doing business, the most important contribution is a modest environmental protection of low-carbon force.
Turner said that although change is difficult, Microsofts partners need to provide choices so that they can run their own server software, or to order hosting. This does not mean running the software on the machine mode of the disappearance, but customers want more choices. Microsoft is also working to partner in this transformation to obtain income. For example, in the Live CRM service next year, Microsoft will support and sales partner for this product is divided into 10% of sales. However, this restructuring will also enable Microsoft and partners to generate more conflict. Turner talked about how Microsoft SAP, Cisco and other companies and competition.