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Under a long line of traditional media, the operational experience gained during this period will not only influence their own brand of the newspaper industry, but also continue to accumulate their own newspapers credibility. Influence and credibility of these are not present network economy, the brand can accumulate and show out. Compared to the visibility of the Internet is not goods, people are more willing to believe the press recommended quality and quality. Brand influence, just press the credibility of the brand and complement the network of trend. Network products through media, print media, down the Internet, go around general audience, will let more people know the product, understand the brand. Meanwhile, the branding at the same time, online media, print media will also be extended to products from the online and offline.
Completion of the acquisition will depend on China Mobile Limited independent shareholders and the relevant government departments for approval. China Mobile Limited will be held at the June 24 special general meeting, by the independent shareholders approved the acquisitions. Company expects the acquisition to be completed shortly after the session. China Mobile Limiteds financial advisor is Goldman Sachs and China International Capital Corporation Limited Liability Company, the independent board committee of independent financial advisers from NM Rothschild & Sons Limited as. The State Council stressed in the document, the guidelines for telecommunications reform is to break the monopoly and fair competition, optimal allocation, and strengthen supervision. To this end, the Ministry of Information Industry will further change the functions, improve and strengthen the central regulator of the main powers, particularly China, to form a telecommunications regulatory system, and actively promote the rule of law, to do a fair allocation of resources to achieve interconnection and protection universal service and other work to promote fair market competition, business and industry efforts to create a favorable external environment.

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