Case Subject: enterprise integration, Market Road, within the territory of another disorder province k at the end of last year dairy industry is another giant l National Dairy Holdings, and l will be introduced this year, a new brand of products. Manufacturers are on the market is not strong control efforts, l enterprise market in the province, there has been more serious R & D center problem. K in the l business and cooperation, the market becoming increasingly chaotic situation. It turned out that the cooperation of the two companies first, the new plant equipment upgrading has not been completed, the new company will be transferred to l product to sell, and the brokers designated agent is the original k enterprises dealers. This appeared on the market in the province, two sets of brand products l sales agent team, agent business caused dissatisfaction with the original l led to market chaos. Integration, focusing on marketing strategy in advance with the Chinese consumer level, to enhance consumer awareness of the brand as the market has a huge room for growth in the dairy market "populations everywhere," from recent years, "staking" to the recent "standard Wang hegemony "from the large influx of capital to domestic small and medium size enterprises a strong integration of the dairy market ushered in the" Warring States era ", warlords, and since the Queen in Guo Zihao player, light, Mengniu, Sanyuan, the new hope to the local dominant Jiabao, Wanda, Sanlu have set off the wave of mergers and acquisitions, in order to achieve simultaneous expansion of market share and look forward to the next 2-3 years to get a more intense dairy cheese market.
Rikaline Car GPS has previously launched the product, but we believe that its reputation far and its module products. But with the gradual decline in the profits of these products, and automotive equipment, momentum is fierce, in 2007 launched a number of consecutive Rikaline Car GPS, also intends to seize this market. Rikaline CT-520 is the most compact of these new products is cheapest. Rikaline CT-520 Car GPS, however, although the car navigation market prospects, but the competition is relatively more intense, a place to keep his place there are bound to shine. Garmin is the brand of card playing, Mitac, struggling to add useful features, Changhong launched a pilot dual-core products, Rikaline go is "a machine map" this road.