Create a network brand, is the first leap of these enterprises, and "Matou flower" as they create is the brand to a national brand from the networks second leap. Taobao mainstream TV world together in order to "Matou flower" talent show as the carrier, can be interactive form Madou and co-brand, you can measure each other, individual marketing and brand marketing will be combined with comprehensive Competition, so Madou brand all-round common "appreciation." In the promotional strategy, but will cover the network, print, television, radio and multiple media platforms with the brand and Taobao, covering not only Internet users, but also to universal coverage.
According to China Mobile Limiteds management and management of eight predicted target mobile communication companies, the target company by the end of 2002 the total number of users will reach 286.5 million. According to projections, in accordance with generally accepted accounting principles in Hong Kong, and the other two years combined, Hong EBITDA is expected to be not less than 16.1 billion yuan over the same period the total net profit of not less than 5.6 billion yuan. Based on these projections, the acquisition of the equivalent of 2002 EBITDA valuation of 5.2 times and 12.7 times net profit.