Financial crisis and under the dual pressure of RMB appreciation, the domestic export-dependent manufacturing a large number of companies faced a problem. ODM has been unable to meet the demands of corporate profits, China can not continue to eat dirt, "the export to domestic sales," have a strategic policy into practical operation stage. Brand experts have predicted that the next decade will be the small and medium enterprises engaged in electronic commerce create their own brand of golden years, some fairly large-scale network brand will likely be familiar with the mass consumer brand. "Jinjiang phenomenon" is the transformation of traditional manufacturing enterprises a typical case, and occupy the CCTV advertising time bombardment, stores open at least springing up to second and third tier cities, please first-line brand of celebrity endorsements ... ... the nature of the gambling capital of brand building and channels that not all enterprises can afford laying, especially those moving steadily in the SMEs. At this point, a relatively small investment in a SME e-commerce solution. Alibaba B2B market has opened up for them, Taobao has created to make their products directly to consumers, the platform 200 million to address the problem of the retail channel. Now faced with the need to brand transition from the manufacturing stage, SMEs need someone to tailor their brand marketing programs, open up the brand channel.
TCL mobile platform based on Microsofts "open multimedia information terminal" product is expected to be available early next year. In addition to TCL, Microsoft Partners currently include South Korean handset makers Samsung Electronics, the United Kingdom Sendo, HTC and Compal China Taiwan computer. Microsofts rivals in the mobile phone market for the British mobile software maker Symbian. Almost all mobile phone manufacturers are Symbian customers, including Nokia, grinding torola, Sony - Ericsson and Siemens. TCL International expressed hope last week sent into the world within five years, television and mobile communications equipment of the top five vendors.