Meanwhile, many mobile phone users the content from the portal site and attention to customize their favorite content. Although the same key words are sent to 12,114, according to the user can return different WAPPUSH custom link, the user can see is their own interest to open the pages and content, like sports direct sports channels, entertainment channels like Star Direct , and through SMS voting, upload pictures, comments, good interaction in mobile web link. Can even send a "message" to 12114, that you can not enter a user name, password, cases, step log in to your mailbox. If you look at the novel using a mobile phone can also automatically record the location of the user that the user can then log in to see the next and so on.
According to data released by Analysys International shows that the third quarter of 2009, Chinas Internet to reach 149.2 billion online payment scale, sustained growth in the context of the market size, market, industry structure has changed. Third party payment market competition and formed a "multi-point deployment, diversified development," the new trend in the deep plowing of different manufacturers to pay the insurance market, the layout of the mobile payments field, development of "micro payment" applications such as showing superiority. Among them, the IPS, for example, introduction of credit card security products, open the differentiated product marketing strategies. IPS is the first credit card online payment business, opening an independent third-party payment vendors. The National 31 in the United debit card issuer payment gateway based on the IPS platform as the basis for its payment, to cardholders, including a number of interbank payments, including credit card and other online payment services. Users do not need to registered members or bind account holders only need a few mouse clicks, open several pages can easily complete the payment, the entire operation simple and straightforward to achieve greatly enhance the user experience.