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Can you illustrate how these companies profit model repeatedly to change it? The best example is General Electric. 1980-1981 years, the general realized that the industry must do in order to win the oldest or second child. At the time, the market share leader also means that profits lead. Between 1986 and 1987, the leading market share alone is not enough. GM began to Wal-Mart, Boeing, General Motors and Ford supplier of these large customers, these large customers asking for the lowest price. So General Electric began to edge into the market share of production capacity advantage. Between 1991 and 1992, the market share of the first and then add production capacity is not enough to support the strongest profit growth, because at this general overcapacity in the industry in which too much. So GM switched to a new profit model - to provide services and solutions. To the end of 1999, Jack Welch said: "Now we are the most important thing is the Internet and digital commerce, the next step in general starting from the current business and instead consider how to design for customers with digital business and create more value. "