In the first quarter of this year, Google added in its advertising programs more flexibility. For example, it recently allowed the use of its graphical ad network publishers, has long been insisting that it only uses text ads; It also allows advertisers to choose where their ads appear on publishers website, they have been provided to the advertisers expect free. The move coincided with an independent publication and content aggregation exploding on the occasion. Blog publishing and news aggregation services to promote and meet other new users in other ways the Internet consumer news, entertainment, video and other content of interest. According to Interactive Advertising Bureau, said another strong online advertising market last year grew 33%, the scale reached 96 billion U.S. dollars. With the fierce competition in the market, Google is trying to keep the new competitors on the market lead. Including Yahoo, Kanoodle, including other manufacturers are experimenting with RSS advertising.
If the information system technology and architecture compared to the engine, and that information is to promote the engine of fuel. Information access is a delicate issue. When building a human resources or payroll system, the system developers often need access to the real record of personal information in order to thoroughly test the system. Record in protecting the security of the information, not to other uses in the aspects of the use of this information, and their responsibility in the end what is it? These techniques should not be a person or company access to sensitive information, so that the system uses this information to operate? If they can not access, then they will still be able to work effectively enforced?