Gartner research director Andrew said, the future, this will be a variety of media, all advertising model, but we are still at an early stage. He predicted that the future we will see mobile widget, TV widget, widget support products, games and other interactive content will also appear in the widget ads. Denuo Han Long, executive vice president, said, however, to determine the current widget advertising more effective than traditional banner ads too early. He said that one thing is certain, content and advertising will only increase "widget" and especially the spread of the widget is very convenient situation. It enables advertisers to bypass the media to communicate directly with consumers. Bertelsmann Direct Group China Man Wah, president, said the losses over the past 7 years because of the logistics, customer service and other aspects of a larger investment. Man Tak Wah stressed that Bertelsmann may profit in China is long overdue, but for strategic expansion of business in China, especially the development of new members, it is forced to make sacrifices. Man Tak Wah joined Bertelsmann in 1994, was China Bertelsmann Book Club and CEO of BOL.
In recent years, as a new way of life, the Internet learning for students opened the door to trade household items. According to China Internet Network Information Center "of the Fourteenth China Internet Development Statistics Report" shows that this year the total number of Internet users in China reached 87 million, which accounted for 31.9% of the students. Small daily necessities, books, audio and video products, stationery and other small commodities, large cameras, bicycles, mobile phones, music players, computers and other large commodity products that range from students to online transactions. More economic-minded some spare time college students also use the Internet to open up their own shops, as they have created substantial economic income.