Jiang Yu has Chinas largest manufacturing base for dot matrix printer, the depth and size of the domestic processing of the leading production base of the projector and the size of Chinas leading manufacturing base for fiscal cash registers. Since 2000, the company has been elected as the industry trade association, vice president of Chinas printer, was appointed as the "digital projector universal norms" such as the national standard drafting team leader. Starting from 1986 to 1996 printer sales official involved in manufacturing, to build technology park in 1999, Jiang Yu has always "winning the scale" development philosophy, the "build a complete industrial chain of mechanical and electrical, building industry, international competitive advantage "The strategic concept, the total investment of more than 500 million yuan, covering 60 million square meters of Jiang Yu Science Park turned out: to build, including SMT circuit board processing, injection molding, stamping, rubber and other key parts of the factory, the formation of from technology development - component manufacturing - assembly of complete industrial chain products, with highly cost-competitive overall competitiveness. This vertical integration, horizontal layout makes the industrial linkage Jiang Yu Science Park to become automated teller machines, printers and projectors, and other mechanical and electrical products, "one-stop" manufacturing platform. Jiang Yu won the scale of the size manufacturing market and the formation of a market to promote industry to industry and promote the sound development of the market cycle.
Secondly, UGC can do to rely on a large base up, while Chinas advertising market has not developed long-tail shape, the long tail model based on sharing websites is difficult to achieve economies of scale through the long tail ad profits. In addition, the small video either on the content and expression is concerned, are difficult to carry brand advertising. In the Luo Jiangchun view, if the live video and video on demand is a long tail in the head more, UGC belong to the most end of the tail, which determines the small video site more attractive is the long tail effect of advertising or oriented advertising, such as Google and Baidus ad network, and so, while difficult to attract brand category advertising. Because the brand advertisers are advertising vehicles valued content and performance results, rather than flow. "Although with the rise of web2.0, the media is increasingly fragmented and showing a tendency to center, but the tail started advertising market in China is still slow. In the foreseeable future period of time, network video platform also difficult to by Elliot advertising profits. As a result, the so-called user-generated content, UGC model will be difficult to commercialize in the future most of the real commercial value of video content will come from one of the few professional production agency. "Luojiang Chun said.
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