Content demands: Internet users concerned about the content of the diverse media content and creative construction of the existence of multiple entry points according to IResearch upcoming "Hot Marketing of the 2010 World Report" survey data show that Internet users concerned about the contents of the World Cup showing a variety Situation: In addition to the game itself, the users for the event "peripheral information" also showed high enthusiasm: which, concerned about the "race lace," accounting for about 72.5% of Internet users, Internet users concerned about race-related products accounted for 62.2% of concern for race-related activities accounted for 61.9% of Internet users. Ereli analysis, the cognitive users for the gradual diversification of the World Cup, although the game itself is still the focus of attention, but race-related Internet users access to a wide range of content. On the one hand, for the media, the content according to the demands of different races, the proposed introduction of the activities of different themes, multi-dimensional to meet the needs of users, won recognition; the other hand, advertisers, advertising creative and suggested topics on put in the media and program types, the various attempts.
Previously, Mac OS X yet to be introduced in time, Office for Mac has been containing one version of Outlook, but then switch to Microsofts Entourage program with Office for Mac version X, because that version of Exchange links of poor. In recent years, efforts to improve the e-mail software, Microsoft Exchange functionality. Meanwhile, Apple also managed to improve their own Mail Exchange e-mail program to support capacity to meet the new Snow Leopard operating system. The ability to support Exchange, Microsoft Outlook for Mac and Apple Snow Leopard which are relatively strong, general manager of Microsofts Mac Business Unit, said Eric Wilfrid difficult to compare at the moment, because Apple has not released the new operating system, but also did not say how it intended to support Exchange. Microsoft also plans to re-introduction of Visual Basic support for the next version of Office for Mac, but did not specify what features will be incorporated. Microsoft also notice the new commercial version of Office for Mac products, and strengthen with the SharePoint and Exchange Server for connectivity.